GoPro | Njoi Branding (Never Launched)

We built a visual identity system to help unify GoPro's existing software apps, editing applications, and sharing tools under a new name, "NJOI". With a clean, sophisticated, elegant design aesthetics, NJOI would represent a content destination. NJOI would be a complement to GoPro.

It can't get any better for a creative's career than when CEO Nick Woodman says, "..this is the kick-ass logo I'm talking about! Love it! Done!"

Although this project did not launch, it was a pleasure to have my hard-worked logo get approved by Nick himself with so much excitement.

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Brand and logo Design Director.