Hudson Pacific Properties Branding

Hudson Pacific Properties (HPP) requested for a new and unified design approach required our team to do a deep dive into their existing content, from their digital presence to their annual reports.

Once we hit the ground running, it was clear to go with a clean and simplified approached that stood out amongst the competition. This new look conveyed confidence, sophistication and above all trust.

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Established the global design aesthetics for all materials with the Creative Director